Data & Creativity are Symbiotic. Data is how we Understand the World Around us, Creativity is how we Respond.
— Anastasia Clarkson
Study the Terrain
Design
Business Case
Stakeholder Interviews
Competitive Analysis
Technology Assessment
DLS Audit
Brand Values & Aspirations
Accessibility Needs
User Insights
Chart the Course
Business
Business Case
Desirability Study
Trend Analysis
Competitive Analysis
Business
Budget
Launch Schedule
Product Support
Product Lifecycle
Sustainability Report
Revenue Forecast
Uphold the User, not the Idea.
Design
User Testing Results
Refined Use Cases
Refined Flows
Prototypes/App Models
Granular DLS
Beta/Alpha
Business
Marketing
Launch Strategy
Copywriting
Business
Marketing
Finalized Launch Strategy
Engineering
Business Case
Technology Analysis
FW & SW Stack Analysis
DLS Requirements
Engineering
Timeline & Team
Requirements
Technology Platforms
DLS Requirements
Engineering
Core FW & SW Stack
Prototypes
High Level DLS
Engineering
FW & SW Stack
Prototypes
Granular DLS
Beta/Alpha
Repeat.
Design
Timeline & Team
Requirements
Hero Use Cases
Set KPIs
Technology Platforms
Accessibility Needs
DLS Requirements
Deliver the Future
Delivery is Just the Beginning.
Design
Experience Values
Concepts
Hero Flows
Prototypes/App Models
High Level DLS
User Testing Schedule
Distill the Thinking
Constraints are Simply
Creative Tools.
You Cannot Build the Aircraft in the Air. That simply won’t fly.
Desirability
Viability
Feasibility
Easy, right?
Complex design challenges don’t just need to meet the needs of the user in order for them to take off. Technological feasibility and solid business viability must be an intrinsic part of the consideration to maximize impact and the chance of success.